WHO WE ARE
The Insurance Marketing Coalition (IMC) is a professional association that brings together a diverse and influential group of insurance industry stakeholders, including carriers, agencies, third-party marketing organizations (TPMOs), and technology innovators. Our shared goal is to champion the best interests of consumers by promoting compliant best practices in insurance marketing and services. At the IMC, we are committed to supporting our members through education, advocacy, and collaboration. We offer a variety of resources and events to help our members stay up-to-date on the latest industry trends and regulations. Our team is comprised of experienced professionals who are dedicated to driving positive change in the insurance industry.
WHAT WE DO
The IMC provides a wide range of services to support our members in their efforts to promote compliant best practices in insurance marketing and services.
Some of our key services include:
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Education and training programs to help members stay up-to-date on the latest industry trends and regulations
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Advocacy and lobbying efforts to promote fair and effective policies for consumers and industry stakeholders.
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Collaboration and networking opportunities to connect members with other professionals in the insurance industry.
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Research and analysis to help members better understand the market and identify new opportunities.
We are constantly working to develop new and innovative services to meet the evolving needs of our members and the insurance industry at large.
OUR IMPACT:
Collectively, IMC's members have made a significant impact on the lives of millions. We've been at the forefront of empowering individuals to make informed decisions about their insurance and Medicare coverage.
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Here's just a glimpse of our members’ contributions:
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Medicare Advantage Enrollment: Many of our members are licensed agencies and brokers, representing multiple Medicare Advantage organizations. In 2022 alone, they collectively enrolled over a million beneficiaries in Medicare Advantage plans, ensuring that seniors have access to comprehensive healthcare options.
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Connecting Consumers: Our marketing and advertising member companies have acted as bridges, connecting millions of beneficiaries with licensed agents and brokers. These connections facilitate meaningful, one-on-one interactions, ensuring that consumers receive personalized guidance in selecting the right coverage.
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Technological Support: Some of our members represent innovative technology companies that provide cutting-edge platforms and services to support brokers, agents, and marketers. These tools not only enhance the consumer experience but also ensure transparency in the process of understanding and selecting insurance coverage that aligns with individual needs.
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Consumer Advocates: IMC members are sought out in the media, online, and in person to speak publicly to individuals and companies across the United States to educate them about the importance of insurance to protect themselves and loved ones from the uncertainties of life. The IMC is dedicated to making sure everyone understands and has access to the best possible options for their Medicare needs.