NEWS

What happens when millions of your clients start getting their health advice, test result interpretations, and insurance navigation support from an AI chatbot instead of their doctor's office or your customer service line? That's not a hypothetical scenario anymore. It's happening right now, and OpenAI just accelerated the trend dramatically. Key Takeaways: OpenAI's dual-product launch targets both consumers and health care providers, potentially disrupting traditional patien

The days of big celebrity endorsements and coast-to-coast advertising campaigns are over. In their place are precision targeting, digital-first strategies, and an unwavering focus on retention over growth. The 2026 Annual Enrollment Period, from October 15 to December 7, revealed a market in transition where profitability trumped volume and smart execution beat big budgets. Here's what insurance carriers, agents, and marketers need to know about how the game has changed.

Will public-private hospital mergers reshape your network strategy? The answer is increasingly yes. On December 29, 2025, New York City announced that Maimonides Health will merge with NYC Health + Hospitals, the nation's largest municipal health care system. This represents a state-funded rescue mission that could reshape how insurers, agents, and health care marketers approach network adequacy, reimbursement negotiations, and member acquisition in safety-net markets.