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2025 in Review: IMC v FCC
In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike .


Voice of the Coalition: Dr. Tom Price, Former Secretary of HHS
Dr. Price brings a rare perspective at the intersection of clinical practice, legislation, and national health policy. His insights will help performance marketing leaders: 1- Anticipate regulatory and market changes impacting acquisition and retention 2- Align marketing strategies with the realities of the policy environment 3- Identify opportunities to collaborate with policymakers and carriers for sustainable growth
Insurance Marketing Coalition Responds to DOJ Allegations: A Call for Perspective, Clarity, and Consumer-Centered Reform
May 15, 2025 – Winter Garden, FL The Insurance Marketing Coalition (IMC), representing ethical marketing leaders in the Health and...


Understanding the CMS’ 2025 Marketplace Integrity and Affordability Proposed Rule: What Consumers, Brokers, and Marketers Should Expect
by Farzin Espahani, GM Health & Medicare, Quinstreet, and Board Member, IMC The Centers for Medicare & Medicaid Services (CMS) recently...
Insurance Journal: Insurance Group Touts Major Victory Over FCC Rule That Would Have Limited Robocalls
A federal appeals court and the Federal Communications Commission, in one of its first actions under the new presidential administration,...
From The IMC Board: Thoughts on the Case and Best Practices
On Friday, January 24, 2025, the Eleventh Circuit Court of Appeals vacated the FCC’s "one-to-one" and "logical and topical association"...
IMC Defeats FCC One-to-One Consent in 11th Circuit!
The 11th Circuit Court of Appeals ruled in favor of the Insurance Marketing Coalition that the FCC's one-to-one consent rules were...
IMC Becomes Independent Entity
In November 2023, the Insurance Marketing Coalition made the decision to become an independent entity, leveraging the skills, experience...
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