NEWS

State insurance regulators across the U.S. are drawing a line in the sand, challenging Medicare Advantage insurers who've been cutting broker commissions and limiting enrollment access. With the 2026 annual enrollment period underway through December 7, this regulatory intervention could fundamentally reshape how insurance carriers, agents, and digital marketers approach the Medicare Advantage landscape.

The current Medicare Annual Enrollment Period (AEP), which occurs from October 15 to December 7, effective January 1, 2026, represents a pivotal opportunity and a complex compliance landscape for insurance carriers, their distribution networks, and digital marketing teams. With over 67 million Medicare beneficiaries in play and market dynamics shifting dramatically, understanding the performance metrics, regulatory requirements, and strategic opportunities of this enrollment

Dr. Price brings a rare perspective at the intersection of clinical practice, legislation, and national health policy. His insights will help performance marketing leaders: 1- Anticipate regulatory and market changes impacting acquisition and retention 2- Align marketing strategies with the realities of the policy environment 3- Identify opportunities to collaborate with policymakers and carriers for sustainable growth