NEWS

Health care revenue doesn't slow in a vacuum. When the numbers shift, they carry consequences for every player in the ecosystem, from the insurers setting premium rates, to the agents advising plan selection, and the marketers trying to reach newly vulnerable populations before competitors do. The 2025 data is in, and the picture it paints calls for clear-eyed strategy.

Microsoft just gave millions of people an AI-powered health advisor that reads their medical records, tracks their vitals, and helps them show up to the doctor's office ready to ask the right questions.

Here's a staggering number: 80% of inpatient hospital admissions now involve patients with at least one chronic condition. More than half of Medicare beneficiaries between ages 65 and 74 already live with at least one chronic condition. Among those 75 and older, that share climbs to nearly two thirds. And over the next decade, the population aged 75 and older is projected to grow 44% while most other age cohorts will grow less than 10% or might even shrink.