NEWS

While pulsed field ablation (PFA) costs more per procedure, leading insurers are approving coverage because the complete treatment costs—from procedure through recovery—along with competitive positioning and member satisfaction gains outweigh the device premium. Waiting means losing market share to carriers who understand this calculation. Key Takeaways PFA device costs are 3-4x higher but total episode costs run 15-25% lower through reduced complications and shorter stays Pr

The numbers tell an unmistakable story. Global digital health funding reached $28.8 billion in 2025, marking a decisive shift from experimentation to enterprise-scale deployment. But here's what matters more: capital didn't return evenly after the post2021 correction. It concentrated into operational winners with demonstrable adoption, credible unit economics, and proven implementation capability.

What if artificial intelligence (AI) could identify a deadly infection 12 hours before a doctor notices the first symptoms? That's not science fiction. It's happening right now in emergency departments across the U.S., and the implications for insurers, health care marketers, and the entire care delivery ecosystem are profound.