In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike .

A powerful conversation diving into the metrics that really matter in Medicare insurance marketing—effectuated CPA and lifetime value (LTV).

A federal appeals court and the Federal Communications Commission, in one of its first actions under the new presidential administration,...