In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike.
In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike .
Dr. Price brings a rare perspective at the intersection of clinical practice, legislation, and national health policy. His insights will help performance marketing leaders: 1- Anticipate regulatory and market changes impacting acquisition and retention 2- Align marketing strategies with the realities of the policy environment 3- Identify opportunities to collaborate with policymakers and carriers for sustainable growth
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