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Modern Architecture

2025 in Review: IMC v FCC

In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike.
In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike.

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