In 2025, IMC stood up for the industry and successfully pushed back on the FCC’s one-to-one rule, protecting consumer choice and preserving responsible marketing practices. While this is a meaningful win, the work isn’t over. We remain focused on monitoring what comes next and advocating for smart, balanced regulation that works for consumers and businesses alike .
Dr. Price brings a rare perspective at the intersection of clinical practice, legislation, and national health policy. His insights will help performance marketing leaders: 1- Anticipate regulatory and market changes impacting acquisition and retention 2- Align marketing strategies with the realities of the policy environment 3- Identify opportunities to collaborate with policymakers and carriers for sustainable growth
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