Voice of the Coalition Podcast: Not All Enrollments Are Equal - The Truth About Effectuated CPA

IMC Board
Jul 30, 2025
1 min read

We had a powerful conversation diving into the metrics that really matter in Medicare insurance marketing—effectuated CPA and lifetime value (LTV). If you're still measuring success by lead volume alone, this episode will challenge your thinking. We broke down why not all enrollments are created equal and what it means for marketers, carriers, and brokers looking to grow sustainably.

https://www.youtube.com/watch?v=zMRKBXTVIRI

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